Do’s and Don’ts of Marketing to Millennials

Marketing to Millennials is the key to sell your idea to those who determine the future of your business.

The generation is tech-savvy and may be misunderstood and thought of as ruining numerous factors of society’s past. Being able to appropriately reach out to this generation might be the key to successful marketing.  Here are some do’s and don’ts for sparking the flame and keeping it going.

millennial marketing

Millennials?? Who are they??

Millennials are the generation of people born from 1982-2000. The older part of this generation can be commonly referred to as Generation Y. The younger end is entering into college, or starting a life of their own.  In other words, starting to spend the big bucks!

Is Digital Advertising A Do?

Yes. Millennials pay attention to digital ads and especially direct mail. Contradicting what you might hear, they have not destroyed the magazine industry. A more preferable and smart way to market is through digital and paper advertising.

DO have an honest and logical approach to your marketing attempts. DON’T be drawn out, they are still picky about what they would like to see.

Tech Savvy…I Mean, Kind Of

Don’t get me wrong, this generation is tech-savvy, but not to the level of the younger generation (Gen Z). Millennials are the last generation to grow up without smartphones, tablets, eReaders, laptops, etc. Today’s technology was foreign to them as kids. This next sentence may come as a surprise to many, but Millennials do not spend all of their time on mobile devices.

DO market to them through a desktop computer or through the older social media sites like Facebook and Twitter. DON’T spend your time focusing on promoting using only the new and latest technological advancements.

Killing Off Industries

A reputation is important for all generations and you can say that Millennials fall short of having one that is considered good. Millennials are blamed for killing off numerous industries. What may not seem obvious is that this generation has sparked a whole different genre of industries that centers around technology advancements.

DO market your technology and DON’T be afraid of marketing by using technology.

Free Flowing Hippies?

No. Though they may wait longer to get married, have kids and buy a house than their parents’ generation, it doesn’t mean they are disinterested in these things. Millennials are more aware of debt and economic fallout after seeing the effects of the Great Depression.

DO focus your marketing on the value of products and services you offer while helping them save money or make money. DON’T be costly.

Charitable Causes, DON’T

Some Millennials are all for charitable marketing strategies, but some see it as a gimmick…unless the product is high quality. They are willing to buy a product if it is practical. Marketing to Millennials can be a difficult. Keep it simple. Keep it effective and keep it honest. By satisfying these tips and tricks, Millennials are going to be dashing through your doors!

Creating Content that Sparks The Conversation

Are you trying to create trending content that readers can find easily and share online?

The ease of sharing information is vital to boosting clientele, subscribers, followers, likes and shares. It sounds simple, but can be a major turning point for your business.

Try these 6 things to help create better content:

 
Focus, Focus, Focus

You want your content be focused in on that single topic to really engage the reader and get the wheels turning. To achieve this, clean and concise content is most important to ensure that your reader does not wander. Make sure sentences are short and focused so readers can scan the content easily.  Not only do you want to keep the content of the writing to a simple point, but do not lose sight of the direction where you are going whether it centers around any of the following:

Subscribers
  • Traffic
  • Brand engagement
  • Brand reach
  • Sales

Focused content can help create buzz about what you’re promoting.

Call to Action

Say you are trying to boost your Facebook profile through a status that has four different pictures of cookies labeled A,B,C, and D. The post should contain something that says comment the letter of your favorite cookie and people will easily latch on for their friends to see that activity and draw them into your page as well. Basically you are going for this giant “Domino effect” for the likes and shares to roll in and just like that, your page has been boosted in minutes.

A Heck of a Headline

Your headline is the no or go on whether a reader is going to even click on the article to read. Keep a couple keywords in the headline so the direction is present and really connects to your topic. A great headline will also lead to an enticing introduction to really pull the readers in.

Fun with Formatting

Monotony is the rule of all evil when what you want is to create a good post that will reel in some new business. GIFs are huge right now and super fun for readers to maybe chuckle while they are reading and make the article easily relatable. Video and audio files can also be super enhance or something as simple as a meme or image, checklist, a top ten list, FAQs, the possibilities are endless.

Organization for the Win

Most readers will be scanning an article or post, and bullet points really draw out key points or words to flag what is important. Subheadings break up the article into different parts, giving the reader the option of choosing whether the paragraph is even worth reading. Relevant links containing keywords also boost interest in your topic and leave readers interested in wanting to hear more from you.

All of these tips and tricks can be so useful for your readers to start a conversation with a friend about a great, easy article to read. Something as easy as a few little enhancements to your article will promote your goals through the click of a button.

What’s The Difference Between a Domain and a Website

This may seem very like a very trivial subject to most people, but the truth is that many people do not understand website development, let alone the basics.  Even for those that do understand, they might not have the time to actually do it themselves and the employ companies such as Lonnie Metzler to get them up and running. So today we are going to explore the difference between a domain and a website

The Difference Between A Domain And A Website

While domains and websites are closely connected, they are two very different things. After registering a domain you need to do something with it, put it to work for you. Your domain can be used for a website, for an email account, or for both. You can, however, register a domain and choose NOT to use it for a website or an email account.  However, you can’t have a website or an email account without a domain.

When used for a website, your domain name is what people type into their browser to find your site. This is why they are sometimes referred to as web addresses. So lonniemetzler.com is the domain used for Lonnie Metzler’s website. Registering a domain, however, doesn’t automatically create a website. It only means that you’ve registered the domain.

So for example, if you decided to start your own business and you thought of great name for it, you might copyright the name to protect it. However, simply giving your business a name is only one of many steps that go into building your business. In the same manner, when you register a domain and want to use it for a website, you’ll need to first build the website, and then find a host for it so it can be visible on the Web.

What’s A Host

Website hosts are companies that house, serve, and maintain files for one or more websites. Think of a website hosting company like a shopping center that contains several individual stores. If you want to open a store at the shopping center, you can lease space and set up shop. Just like a shopping center, website hosting companies enable you to lease space on their web servers, where you can store your website files and make them available for visitors to view.

Because you’ve registered your domain, you can use it at any web hosting company you want. Remember your store in the shopping center? Suppose you decided to move your store and lease space at a different shopping center. If you packed up your products and moved to a new location, you would still be able to use the same name for your store. The same is true for your domain. Regardless of where you decided to host your website’s files, your domain remains yours for the duration of your registration.

At Lonnie Metzler we have the tools to help you register your domain and build your website so you don’t have to deal with this. If you already have all of this taken care of, great!  We are able to help you revamp your site or realize your websites full potential!

Three Things To Consider For Website Images

When setting up your website for success, images play a huge role in not only the search engine optimization, but also the user experience. There are three things to consider when placing images in your website. So the three things I want to go over are size, text, and

Size

If you have a decompression tool, you can upload an image at any size and then obviously, you can decompress it.  Without a tool, you will need to resize the image before you upload it on your website.  If you upload an image that is two to three thousand megapixels, it is going to slow down your site.  The photo might not look good on mobile, and it might appear larger on some pages.  There are plugins that make resizing easy and it is something to consider.

Text

When a search is preformed on a search engine like Google or Bing, not only does text appear, relevant images appear as well.  If your image is titled with using search engine optimization techniques, your image could show up on the first page of Google directing visitors to your site!  This will help your website grow tremendously and create awareness.  Both of which are important goals to achieve for any website!

Every image that you upload should be named the exact same as the title of your blog. Just to reiterate, whenever someone searches a particular subject, not only is it possible for your title to appear, your images will appear as well.  This not only helps people find your site, but it aids in producing a higher ranking in search engines.

Linking Images

The third thing to consider is linking your images. Every time you upload an image this is probably the most likely thing you forget.  So remind yourself to put some sort of link in your image directing somebody where to go once they click on the image. Our natural tendency when reading a blog or looking at a website is to click on large images or images that are appealing.

So where are you going to take them? Are you going to take them to a image that pops up on the website and directs them to another page or are you going take them to a sales page?  No matter where you direct them, you want to keep them on your blog. It is important to remember people are going to click on your images. Why not make it another opportunity for you to send them where you want them to go?

At Lonnie Metzler it is our mission and and passion to help others grow their business. So if we can be of service or help your business in any way, that’s our goal!  In the mean time, we hoped you enjoyed reading up on the tree things to consider for website images.

Why Videos Are Important

In this fast-moving world full of thousands and thousands of businesses how could people know about yours? Every business needs an advertisement good enough to make it stand out and what could be better than video advertisements? Let’s discuss why seeing comes before actual words register in our brains.

Seeing Comes Before Words

Take a toddler or small child little for example. A child looks and recognizes before he can read or write. Videos provide complete visual communication and help build relation trust and emotional connection with people. It engages the mind and leaves a long lasting impression. Videos can deliver more information. With great videos, viewers do not even have to speak your language to understand what the video is about.  That is why great videos go viral!

The Power Of Video

Once a video is viral it has engaged millions of of viewers and potential customers. Viral videos prevent the user from leaving your website without taking action. Videos and motion graphics have a longer lifespan than text-based ad.  Not enough information to convince you just yet?  Well here are some more facts:

People prefer videos– That is 60% content preference!

Video keeps visitors staying longer -Yes, video keeps visitors up to 350 seconds on average.

Viewers remember more of the content-That is 50% extra memory reaction!

Most importantly, videos make users spend more time on your website. Nearly 88% more time on average spent on your website!

You Will Be Seen

A common question start up businesses may ask is:  “in this gigantic world of internet, with the huge amount of content out there,  will my video be seen by anyone?”  The answer is simply “yes!” Just so you know, about 83% of US citizens watch video at least once per month. Imagine the rest of the world!  Youtube alone has 188 billion video streams per year. 55% of all the Internet traffic is consumed by videos. So it is highly unlikely that your video will be left unseen!

Ready to start creating video content?  Contact us!

Four Methods To Grow Your Business Online

Your business is up and running, your website is getting traffic. Now you’re ready to grow. There are several marketing strategies you can implement right away to ways to grow your business.  Today we will take a look at four methods to grow your business online to win more customers and keep them coming back!

Method #1:  Business Listings

When we are using business listings as a method, we are talking online directories, review sites, and maps. These are all great ways to reach customers and most of them don’t cost you a penny! Google My Business, Google Maps, Yelp, Bing, MapQuest, Foursquare –these are just some of the many places you’ll want your business to appear. Search engines pull information from these sites and display it under your web address for local search results.

Not sure where, or if, you’re listed? Simply search for your business online and see where it shows up; then claim your listings. This allows you to make updates and respond to reviews, which is especially important for managing negative reviews. An easy way to manage all your directory listings at once is to subscribe to a service, such as GoDaddy’s Get Found. Adding and updating your info in one place and then sending it to multiple sites and apps with a single click can save you loads of time.

Method #2: Paid Advertising

Paid advertising is an investment that can generate big returns. Search engine advertising and sponsored ads are designed to drive traffic to your website. Google Adwords, Bing Ads, Facebook, and LinkedIn are among the many places offering paid online ads. These are often referred to as pay-per-click advertising. In general, online ads are affordable and easy to execute. They can target a specific demographic, location, or interest, and provide valuable metrics for measuring what’s working and what’s not. When people click your ad, be sure they land on a focused page with a clear call-to-action. One that converts them from prospects to customers.

Method #3:  Email Marketing

Email marketing is a powerful way to reach customers if you do it right. Do it wrong and you may end up annoying them, or worse, getting marked as spam. Keep in mind that one email equals one call-to-action. Have a clear goal and zero in on it with engaging, but concise messaging. Use your customer’s name, send them emails triggered by certain events, like their birthday, and cater to their interests.

Research shows personalized emails have much higher open and click-through rates than generic email. This means better engagement and ROI for you. Reassure customers you will send only valuable email. They’ll thank you by continuing to open and read your messages. Effective email marketing takes time and effort. You can streamline the process with the right tools or we can certainly help you with this at Lonnie Metzler, LLC.

Method #4:  Social Media

Finally, there’s my favorite social media, such as Facebook, Twitter, YouTube, LinkedIn, Pinterest, Instagram, just to name a few. Social media channels offer a cost-effective way to generate leads, drive traffic, and nurture customer relationships. With so many sites, it’s worth doing some research to figure out where your target customers and competitors hang out. Then make sure you’re there too!

Remember, on social media, content is king. Providing compelling, fresh content is the fastest way to attract people and gain a following. Customers who appreciate your content share your page with their contacts, who share it with their contacts, who share it with…well, you get it. Once all of this has happened, you have gone viral!

To recap: business listings, paid online advertising, email marketing, and social media are four methods to grow your business online.  At Lonnie Metzler, we understand that you may not have the time or the tools to tackle these trends.  However, our cost effective solutions can help you and your company reach its potential.  So give us a call to set up a consultation!

Marketing Strategy For Video Content

Want to produce video content that create leads? Make sure each video gives prospective buyers a sense of confidence in themselves and has a call to action. In video content marketing, trust is not earned by what you say in videos or how you say it. Trust is earned by what your videos do for prospects that gets them confident in themselves as buyers.

Build Your Prospect’s Trust

For example, remember the first time you learned how to ride a bike? No matter who it was, who helped you get up on that saddle,  remember the feeling you got? The sense of confidence in yourself? Remember how you felt about the person who gave you that confidence in yourself? Well, it works the same with a video content marketing strategy.

Gain Your Viewers Trust

Make sure your videos increase the success rate of prospects. Really move their needles. Maybe you can help them avoid a risk. The point is that the goal of your videos is to get prospects confident in themselves. Building their confidence is what gets you trusted. Will it be enough for them to buy from you? Maybe. But prospects will certainly be willing to trade their contact information in exchange for more of that confidence you just gave them.

Turn Them Into Leads

They’ll be more willing to become a lead. All they need is that call to action. So make it easy for them to act on that impulse you just created. Include calls to action in all your video content.  Maybe you’ll teach customers a new skill or go deeper into solving a problem for them. There are a handful of options. The idea is to use that call to action to get viewers off of your video and onto a lead nurturing process. Remember, trust is earned by what your videos do for prospects that gets them confident in themselves. If you follow these simple guidelines you’ll be making videos that sell for you.

Does Your Business Need Local SEO Services? Yes It Does!

Local SEOThe Internet has changed the way we find local businesses and services. Getting new customers for your business used to be as easy as running at a local newspaper and watching the new customers come right through your doors.  The problem is that this method isn’t working like it used to. Now when someone is looking for a new restaurant to try, or a local dentist to clean their teeth, their trying to their computers.  This is why it is important for you as a business to utilize local SEO services.

What Is Local SEO?

Local SEO services for businesses is the process of optimizing your site or owned properties through location based searching to generate traffic.  This can be done by getting your site ranked on search engines like Google.  We can also do this by getting you ranked in business directories like:  Bing Places For Business, Google My Business Listing, and Foursquare (read more about our services here).

Did you know that in the United States alone 88 percent of Americans are now online? What’s even more important is that 73 percent of all online activity is related to local content.  What does this mean for you as a local business?  It means that people are already searching for businesses just like yours online in your town. We just established that from the statistics we shared. These are potential customers for you.  If your business doesn’t appear within the search results, you’re losing those customers… period.

Do you want these customers to come to your doors or should they go to your competition?  Because that’s what’s happening right now because your business is not appearing at the top of the first page on Google. I would like to tell you a little bit about what we at Lonnie Metzler, LLC and how we can help.

Our Focus AT Lonnie Metzler

Our number one focus is getting more customers. We want your business to be successful and to grow.  You will need new customers in order to do that.  Not only do we want to increase the amount of  people that are exposed your business, we want to help you convert as many as possible into your customers. This means helping you optimize your website!  Not only for the search engines, but for the people viewing it as well.

Oh yeah, and we know what we’re doing!  In fact, we’ve already done some pretty amazing things for other businesses just like yours. Here at Lonnie Metzler, LLC we live and breathe this stuff. It is our thing! So now that you know a bit more about us, it’s your turn.  We would love to share more about how we can help your business specifically with SEO local!

What Is A Brand?

Market Branding

What is a brand? A brand is the difference between a pair of running shoes and a pair of Nikes. A brand is what people feel about you, your product, the service you provide, or your organization. It is part rational but mostly emotional. People will forgive a strong brand if it makes a mistake. Remember New Coke?  Likewise, people won’t forgive a weak brand if it makes a mistake. Remember Gateway Computers?  We thought so.

Secret Of Branding

So what is the secret of a strong brand? The answer is surprisingly simple! It’s FOCUS.  What is your business’ focus?  Great brands stand for something, not a lot of things. They stand for one thing. For decades Swedish car maker Volvo defined their brand with a single word:  safety.  Well, that particular branding seemed to work for them. Sometimes you have to think beyond the category to know what you stand for.

What is a Brand Meaning

Harley Davidson makes motorcycles. Guess what they stand for? They stand for freedom. Not a more powerful engine, not a more reliable bike, or a smoother ride. Just freedom. Brands are experiences and feelings.  Take Starbucks, for example,  they differentiate themselves in many ways and offer a consistent brand experience in every Starbucks you visit. They even have their own language! Starbucks has created a unique community of coffee lovers that speak Starbucks and are true brand ambassadors. It doesn’t get any better than that.

Can You Put A Monetary Value On A Brand?

Starbucks had realized they weren’t in the business of serving coffee, they were in the business of serving people. So can you put a monetary value on a brand? The people at Interbrand Research can remember the fine folks at Coca-Cola we mentioned earlier. Care to guess what their brand is worth? According to Interbrand, about 61% of the value of the Coca-Cola Corporation is brand press.  That’s a lot of cash!

A brand is worth protecting and nurturing, but how? Here are a few key points to help maintain or even grow your brand:

  • Be different– The world is filled with parity products and services. Make yours stand out.
  • Be vigilant -Don’t allow your brand to do things that it shouldn’t. Don’t be the Gateway computers of your category.
  • Be relevant -The marketplace changes constantly make sure your brand keeps up.

Who Owns The Brand

So who really owns a brand? The brand manager? The VP?  Marketing brands are owned by the people. In the past, a company would tell people about their brand. It was pretty much a one-way thing. Now it is much more of a conversation, but don’t worry, this instant feedback can be very useful. It gives you a glimpse into what’s in the hearts and minds of your customers and allows you to take action when you need to.  It can also help you stay focused and that’s a good thing!

So let’s recap. A brand is much more than your logo, or the color of your truck fleet. It’s something intangible. It’s what people think of you, but mostly on an emotional level. Great brands are focused and they stand for something. Great brands are not just seen and heard, they’re experienced in a way that is uniquely theirs. A brand can have tremendous value and should be treated that way. Keep your brand healthy by being different, vigilant, and relevant. Finally, never forget that people, your customers, own your brand. Listen to them, respect them, and most of all, earn their trust!

5 Reasons Why Your Business Needs Social Media Marketing

social media marketing

Today we’re going to talk about how social media marketing helps businesses and five reasons why your business needs social media marketing.  With Lonnie Metzler, LLC we help businesses grow with our marketing and design and talent technology,  through our marketing platform. Make sure to follow us to learn tips tricks and strategies to grow your business and fuel your brand!

The best way to understand how social media marketing helps businesses is to understand the five  reasons you need it.  So let’s jump right in!

Reason #1

Social media is where your customers are.  Your customers are on their phone looking at social media all the time. Particularly after work they’re not watching TV anymore looking at ABC,  NBC, or ESPN.  Those channels still exist, but today the new TV is Facebook, Instagram,  YouTube, Twitter, and  Snapchat. This is where your customers are and so therefore it’s important for you to utilize social media marketing because that’s where you need to be.

Reason #2

Social proof is a part of the buying process. These days when somebody is analyzing who they’re going to do business with, they’re typically going to look at your website. Maybe they will do some research about you to see what your online reputation looks like. Nowadays, they’re also checking for social proof.  Do you have any followers? And the assumption is:  if you don’t have any followers, you probably don’t have any customers.  So do you want to have that kind of assumption about your business?  Probably not!  This is why you need to invest in social media marketing and start building a following for your brand.

Reason #3

It’s the new referral system!  People still want referrals when they’re thinking about who they’re going to do business with. In the old days they would ask their friends:  Hey what do you think?  Where should I go for this?  Where should I go for that?  Who should I buy from for this?  This is still occurring today but it’s not on a one-to-one relationship anymore nor face-to-face.  It’s on social media.

People are asking for referrals and looking for referrals on social media all the time.  So if you’ve seen a drop off in your referral business, what you’ve really seen is a drop off in your social media marketing presence. Regardless of what your competitors are doing, this fact alone is a good reason why you need to step it up.

Reason #4

Social Media Marketing creates brand awareness.  Brand awareness is huge to your success because somebody may not be able or ready to buy today, but they may be in a week, or a month, or six months, or a year from now.  When that time comes, you want them to think of you first and by staying in front of these people on social media is building brand awareness. It’s renting space in their mind whether they like it or not. So when they finally do need to buy your product or service, they think of you first and not your competitor.

Reason #5

You have to invest in social media marketing because if you don’t, your competitors will and you’ll get passed up.  You have to evolve. Marketing is always going to be needed. The way we need food and water to survive, a business needs marketing to thrive. But the vehicle of which way you market is going to constantly change and constantly evolve. That’s what’s occurred and occurring with social media.

This is where your customers are now. So whether you like it or not, that’s where it’s going and that’s where you need to be! Hopefully these five reasons will help you better understand why social media marketing is important.  How it can help grow your business and hopefully take you to the next level!