Today we’re going to talk about how social media marketing helps businesses and five reasons why your business needs social media marketing. With Lonnie Metzler, LLC we help businesses grow with our marketing and design and talent technology, through our marketing platform. Make sure to follow us to learn tips tricks and strategies to grow your business and fuel your brand!
The best way to understand how social media marketing helps businesses is to understand the five reasons you need it. So let’s jump right in!
Social media is where your customers are. Your customers are on their phone looking at social media all the time. Particularly after work they’re not watching TV anymore looking at ABC, NBC, or ESPN. Those channels still exist, but today the new TV is Facebook, Instagram, YouTube, Twitter, and Snapchat. This is where your customers are and so therefore it’s important for you to utilize social media marketing because that’s where you need to be.
Social proof is a part of the buying process. These days when somebody is analyzing who they’re going to do business with, they’re typically going to look at your website. Maybe they will do some research about you to see what your online reputation looks like. Nowadays, they’re also checking for social proof. Do you have any followers? And the assumption is: if you don’t have any followers, you probably don’t have any customers. So do you want to have that kind of assumption about your business? Probably not! This is why you need to invest in social media marketing and start building a following for your brand.
It’s the new referral system! People still want referrals when they’re thinking about who they’re going to do business with. In the old days they would ask their friends: Hey what do you think? Where should I go for this? Where should I go for that? Who should I buy from for this? This is still occurring today but it’s not on a one-to-one relationship anymore nor face-to-face. It’s on social media.
People are asking for referrals and looking for referrals on social media all the time. So if you’ve seen a drop off in your referral business, what you’ve really seen is a drop off in your social media marketing presence. Regardless of what your competitors are doing, this fact alone is a good reason why you need to step it up.
Social Media Marketing creates brand awareness. Brand awareness is huge to your success because somebody may not be able or ready to buy today, but they may be in a week, or a month, or six months, or a year from now. When that time comes, you want them to think of you first and by staying in front of these people on social media is building brand awareness. It’s renting space in their mind whether they like it or not. So when they finally do need to buy your product or service, they think of you first and not your competitor.
You have to invest in social media marketing because if you don’t, your competitors will and you’ll get passed up. You have to evolve. Marketing is always going to be needed. The way we need food and water to survive, a business needs marketing to thrive. But the vehicle of which way you market is going to constantly change and constantly evolve. That’s what’s occurred and occurring with social media.
This is where your customers are now. So whether you like it or not, that’s where it’s going and that’s where you need to be! Hopefully these five reasons will help you better understand why social media marketing is important. How it can help grow your business and hopefully take you to the next level!